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The Guide to Scandinavian Design

by Jeffrey Hersheway |

Scandi design is a simple and beautiful aesthetic with a unique, storied history. It comes from humble beginnings and delights in the idea of being in sync with one's home, feeling emotionally connected and cozy in any room of your home. Find out what makes this home décor style truly special and discover some of our favorite Scandinavian-inspired decor accents.

What is Scandinavian design?

The key principle to Scandinavian design is to promote harmony between the decorator and their environment. This beautiful aesthetic's most iconic traits are clean lines, functionality, and simple design through simplistic design hallmarks. Things like light wood, neutral and monochromatic colors, natural materials, and artisanal items are trademarks of this beautiful décor aesthetic.

How It Began

Scandinavian design has been an informal part of Northern Europe (Denmark, Finland, Iceland, Norway, and Sweden). This style is all about embracing the beauty of daily life and the climate of the area. The concept crystallized in 1914 when a Danish design company launched a magazine called Skønvirke (Which translates to "Graceful Work"). It promoted local crafts and accessible designs that weren't only for the high-status social elite. In the 1930s, designers began to win the Lunning award (essentially Europe's Nobel Prize) for their work within this style. The concept thrived in Northern Europe until gaining international fame in the 1950s when designer Elizabeth Gordon curated a traveling collection called Design in Scandinavia, which popularized the trend in the US and Canada.

Why is it Important?

A common Danish word associated with a Scandinavian design is Hygge (Hue-guh), which expresses coziness and comfort to promote a sense of contentment or well-being. The important factor of Scandinavian design is that it's supposed to aid in your mental health by thriving in minimalism, decluttering your home, and bringing in the sense of comfort and freshness.


Explore some of our favorite Scandi-inspired décor pieces:

Astora Arch Mirror with Shelf


Kitt Two-Tone Shelf (White and Natural)


Teotitlan Valley Study Canvas Art Set by Kate Aurelia Holloway


Gibson Frame Set

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